CULTURA E IDENTIDADE PORTUÁRIA
A identidade portuária local como fator-chave para uma relação sustentável
PROMOVER E VALORIZAR A CULTURA E A IDENTIDADE CARACTERÍSTICA DAS CIDADES PORTUÁRIAS, E PERMITIR AOS RESIDENTES O DESENVOLVIMENTO DE UM SENTIMENTO DE ORGULHO ENQUANTO PARTE INTEGRANTE DA COMUNIDADE DE INTERESSES DA CIDADE PORTO
Criar diferentes tipos de passeios e outros espaços abertos nas zonas de interface do Cidade-Porto para promover uma melhor compreensão do porto e das atividades logísticas.
Integrar espaços e funções disponíveis tanto para residentes como para visitantes nas instalações portuárias, melhorando a visibilidade do porto e das suas atividades.
Encorajar a criação de Port Centers.
Proporcionar, por todos os meios, noticias diariamente e informação sobre o porto e a vida da cidade, principalmente a jovens e estudantes.
Organizar eventos culturais temporais e permanentes nas zonas portuárias.
LIGAÇÃO AOS ODS DA ONU
Dublin port is located in the city center, in close contact with the new “smart” district in the docklands. In order to improve the integration of the port with the city and to educate citizens about the importance of Dublin Port Company (DPC) launched a new social media strategy in 2013. Today, DPC has two active websites (Dublin Port Company Corporate Website, Dublin Port Archive & Heritage Website) and is active in five social media platforms (Facebook, Twitter, Instagram, YouTube, and LinkedIn), with a combined following of over 37,000. Their Digital Media Work Plan combines annual and monthly content planning with daily social monitoring and community engagement. Dublin Port creates linkages between the Port and the city through the use of tagging and hashtags for example sharing historical photographs. In other cases, they host online photo competitions, with enormous engagement with 1,500 entries and 306k online impressions, concluding in a public photo exhibition. At the same time, DPC has also embraced video content, combining professional and amateur content. On the one hand they invested €150K in three years, on high quality original content, while at the same time also launched whatsapp group to receive and share videos from the staff, showing the “real” daily port. These media channels have been a successful forum for discussion with tangible results measured in surveys.
Italian Port Days
In May 2019 the Italian Ports Association (Assoporti) launched the initiative “Italian Port Days - Opening Port Life and Culture to People”, in an effort to disclose port culture and identity among local citizens. This coordinated action, included visits and cultural activities organized by 11 Port Network Authorities, including AIVP members such as Venice, Genoa, Livorno La Spezia, Trieste or Naples. For the first time, the main 20 Italian ports opened its doors during the same period, May 15 to May 22, allowing locals to look behind the walls that often separate ports from cities. The event brought approximately 20,000 visitors to harbour areas, expanding the visibility of previous initiatives already developed in ports like Livorno or Venice.
Port Centers provide the public, initiated or not, with the possibility to discover, experience and understand better contemporary port activities. A space open to the broadest public, it can cover subjects such as industrial port activities, the goods transported,port culture, the port professions or the integration of the port with its city and many others.
By presenting the diversity of the activities, their economic spin-offs for the territory and the potentialities in terms of employment for younger people, Port Centers have the vocation of explaining, educating and bringing together the port community and the citizens.